AWS Elevate Days

DURATION: 3 months

PROGRAMS+MATERIALS: Illustrator, Indesign, microsoft powerpoint

Project: event branding

Elevate Days is a virtual training event hosted by AWS Partner Training and Certification for their GSI Partners. The three-day event focuses on training tailored to support the learning goals of the company and any joint solutions between them and AWS. With this project, I was tasked with designing the overall look and feel of the branding.

IDEATION

At the start of the project to gauge what direction the client would prefer, I put together three different mood boards. The client prefaced the project with wanting it to be global, interactive, and abstract. In the end, they went with option 2.

PROCESS

With any new project, I begin by sketching out potential ideas. From there, I moved onto color exploration.

Sketches
When playing with shapes, I found it important to explore various options and layouts. I started with layering the different circles before considering which shape would potentially hold the gradient, the halftone, or the swirls. It was also important to take into account where the text would lay, as that could change the overall design rather easily. After choosing which layouts I liked best, I moved onto color.

Color
For color, AWS had a selective palette to choose from. After placing the various circles and lines into a cohesive layout, I took the time to decide which color groups worked well with one another. While I found it to be the most challenging aspect of this project, I was rather happy with the results.